Tag Archives: Business

Is This a Pivot I see Before Me?

The business buzz word amongst some of my self-employed friends at the moment is “pivot”, to describe a changing of direction in one’s business or lifestyle and some have suggested that we might be mid-‘pivot’ in the Midlife Garden. It is true that ever since the ‘Invitation To Leave’ from my previous employer (I see it as an ‘inflection point’ in my life), I have been searching for an income stream that could be rewarding financially as well as emotionally.  Clearly, this blog is never going to cover both those bases, so I knew I would have to be a ‘change agent’, taking a look at what I enjoy (apart from scribbling random words) and find something truly ‘transformative’ to ‘add value’ to my life (and bank balance).    

Regular readers (both of you) will know how I find enormous emotional rewards in gardening.  But after the success of the cut flowers on show at the 2024 WOTY*, I’ve joined forces with a neighbour to explore ways to monetise our blooming commodities.

First we decided to ‘segment’ this down, to ensure we had flowers for the whole summer.  We took a deep dive, drilled down and, thinking outside the MLG box, we invested in dahlias. Previously regarded as blousy, ostentatious dandies that evoked memories of dreary seventies mixed borders, these could yet prove to be a game changer, producing blooms throughout autumn.  

To move the needle for early blooms, we took a punt on tulips.  We were ‘down on all fours’ with this, looking at it from the client’s-eye view and decided on Luxury Tulips:  stems to mark us out from the ten-for-a-fiver supermarket types in dull hues of red and purple.   So, posh tulips became the ‘moat’.  We ‘swept the sheds’ to make it happen, to ‘action this solve’ and November saw us raking compost on then off, then onto the front bed to get the 500 bulbs to the perfect depth. We waited for April with crossed fingers. 

We chose a price point, to give the customers ‘snackable content’ hoping they will be back for more when spring turns to summer.  Unfortunately, the first stems were snackable to the point of stunted, but, they eventually reached their full potential, proving popular, if unprofitable.  But not all stems will have the same base costs as posh tulips, so our ‘runway’ is longer than it might appear. The tulips were a loss leader, but a striking one at that.

We will take a ‘kaizen’ approach to improve all that we do as we try to get this thing off the ground (after mulching and watering it first).

By the end of the summer, we might have an answer to the question:  is this just a side hustle or could I be pivoting from Ed Biz to Flower Biz?  Only time, ‘brand positioning’, ‘demand generation’, ‘revenue performance management’ and the power of ‘the flywheel’ will tell.

*Wedding Of The Year

Gold Star for one Hen

Who's the Gold Star?

This week we had our first egg from our hens.  We have had them since Easter – 8th April – and our “point of lay” hybrids have been enjoying life at our expense for three weeks since then.  And not one egg has appeared.  Waiting for that first egg is like waiting for your baby’s first footsteps – you want to see it, but perhaps would like to share it with your partner more.  But life does not happen like that and Claire found the small but beautifully formed product of our Gold Star’s efforts on Thursday morning when I was at school.

In the past we have not messed around too much with breeds of hen – just the solid dependable Warrens.  This played well with the old man as, in the old days, when he was between a place in the Navy and a career in avionics, he briefly sold day-old Warren chicks to keep the family afloat.  So – as we were told – you need look no further than a good Warren hen.  After our first hens had passed on (Mr Fox had his wicked way) we flirted with ex-battery hens that came to us with the look of concentration camp survivors, traumatised and featherless, but they were not great layers and we have returned to pullets for better production and more healthy birds.

But we have stepped away from family advice and got some hybrids from Jane Gibson from Dorset Cottage Arks near Stalbridge who sells on behalf of Chalk Hill Poultry.  There was such demand for birds prior to Easter we took pretty much whatever they had – which sadly was not the Columbian Blacktail which we fancied, but instead we ended up with four fowl in various shades of monochrome. I am not altogether sure of their breed names – I think they are a Bluebelle, a Sussex Star, a White Star and a Speckledy.  Line them up in the correct order and you have an artist’s palette of white through to grey / black flecks.  I understand they will lay different coloured eggs, so we might be able to tell who is laying and who Imagenot.  So the fact that our eggs this week were white (another was laid on Saturday when – you guessed it – I was at school) points to the White Star having laid it.  This is does not take too much detective work, as she is the only one with a good-sized comb, but we will see what the others lay in due course.

So it looks like the White Star gets the merits this week and hopefully is setting an example the others might finally follow.

I poached the two eggs for lunch today .  Both were double yokers and were eggy perfection on toasted muffins. Mmmmmm….

First Egg – sitting a little low in a regular egg cup..